Twitter Recent News: 12M More Users, Less Revenue per Tweet

Ethan James 04 May 2022

How does Twitter feel after the deal with Elon Musk who is to become its only owner soon? The quarterly report was published on April 28, and this time it contained traditional financial data of Twitter’s operations. This year, the company generated even a greater revenue, but growing costs resulted in overall operating loss.

While the overall revenue has shown 16% growth over that of Q1 2021, it could have been greater (up to 19%) if not for negative trends caused by the war in Ukraine. The total quarterly revenue reached $1.2 billion, of which $1.11B came from advertising and $94.1M from subscriptions and other sources. Within this overall growth, subscriptions show steady decline (-31% over Q1 2021). This revenue, though, did not cover the costs and expenses which grew to $1.33B, resulting in operating loss of $128M. In Q1 2021, Twitter generated profits of $51M.

The number of monetizable daily users, though, has grown and now reaches 229 million. It’s 12 million users more than in Q4 2021. This increase is even more noticeable given that Twitter was effectively banned in Russia during Q1 (though many Russian users are still present through VPN).

In addition, Twitter stops counting mDAU stats that it has been counting the last two years after introducing this feature. The mDAU was a feature that allowed a person or an organization to have multiple accounts on Twitter joined.  As a result, one tweet was counted for all of these accounts, which resulted in miscalculations. Now, Twitter counts an mDAU tweet as a single one, regardless of how many accounts are linked to the one it was made from.

Have you been using Twitter more actively during this quarter? Are you a Twitter Blue subscriber? What do you think about these results and the acquisition of Twitter by Elon Musk? Let us know what you think by leaving a comment below!