Mediaocean and TikTok Partnership for Ads Management
Grace Edwards 16 Sep 2021 
TikTok became one of the most downloaded applications in the world. During the last two years, the number of users increased by several times because of the pandemic. Nowadays, about 100 million people in the US join TikTok every month. However, the platform didn’t pay much attention to brands’ advertising, even considering its large scale for various ads management.
Mediaocean and TikTok partners to change this situation. The idea is to create and release a new technology that will allow Mediaocean a solution to work on the TikTok platform. As a result, the brands will have more opportunities for ad posting. It will enable planning, measuring, and buying advertising. If you apply all the offered functions, you will be able to optimize your advertising soon.
Chief Product Officer at Mediaocean mentions, “Modern brands need to market the way consumers consume – and this requires the agility to bring new and emerging channels into omnichannel advertising operations.” Their partnership will help the marketers to build creatives, bids, and manage audiences better. Mediaocean representative also said, “TikTok has become an unmissable platform for brands, and we’re excited to incorporate it into our closed ecosystems solution.”
Many other platforms already use this ad solution made by Mediaocean. They intend to optimize the advertising process by applying audience segmentation, bid management, and others. TikTok strives to make its platform more convenient for agencies too. Its audience is growing fast, so it’s a significant platform for brands to reach new customers. TikTok also wants to make the media more understandable for users. The partnership with Mediaocean is the first step to make the ads management better. Share your thoughts about this collaboration in the comments below!
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