House of Disney+ Launched in Europe and Asia

Ethan James 24 Jan 2022

Disney+ has started a new campaign called House of Disney+ around Asia and Europe. The company is desperate to increase the number of subscribers. Upcoming releases are already announced.

House of Disney+ became a massive advertising campaign spread around EMEA countries. The major goal is to turn attention to Disney+ movies and TVs and attract more subscribers. Classic storytelling is back, and Disney focuses on reminding the audience why they fell in love with this logo in the first place. The commercial that was released is named “Stories You’d Expect and Stories You Wouldn’t”. In this ad, Disney offers a quick look at Toy Story, The Simpsons, The King’s Man, Kardashians, The Book of Boba Fett, and The Walking Dead.

Vice President of Marketing Disney+ EMEA, Usama Al-Qassab, released a statement, comparing Disney to timeless storytelling. He said that this campaign was made to remind users of all the content that the channel released and is still releasing. Among the movies and TV shows he mentioned were Encanto and Pam and Tommy. According to Al-Qassab, users can find content for any mood on Disney.

His colleague Ben Mooge, the UK’s Public Group Chief Creative, confirmed that Disney creates legendary content with its shows becoming beyond the expected. He underlined 100 years of experience that Disney has in production and stories. Now European subscribers can enjoy this high-quality material at home.

Disney+ has already confirmed some big projects that are coming to the channel during the next few weeks. For example, Pam and Tommy's show is already making lots of noise around it. Real Pamela Anderson was actively judging upcoming movies in the press. Disney+ also offers all parts of The King’s Man, with the 3rd part coming on February 9.

Are you excited about new movies on Disney? Are you a subscriber? Tell us your opinion about the Disney channel.