Avatar Reactions Are Being Tested on Instagram

Ethan James 10 Jun 2022

Meta's main strategy at this stage is the introduction of digital avatars since this industry is in great demand and has good prospects for the future. The main platform for their use is virtual reality, where the user can interact through a cartoon proxy with the immersive space surrounding him. Meta strives to ensure that even those users who do not have access to virtual reality can have a similar experience. And the characters were not just a pixel model separate from the user, but something that would reflect their personality.
To realize its plans, Meta has done a lot of work to make avatars more attractive and easier to personalize. For this purpose, 3D avatars have been implemented in both Facebook and Messenger, as well as Instagram stickers. Meta's next step to introducing avatars is reactions in Instagram Stories.
The latest innovation not only introduced reactions of avatars to Stories but also actively promotes them while viewing Stories. By clicking on the "Avatar" inscription you can create your own avatar if you do not have one yet, and then send a custom reaction on behalf of your virtual model. Avatar reactions in Stories will allow Meta to further accustom users to the concept of virtual spaces. After that, over time, the company will be able to realize the sale of virtual items, which can later become the main source of profit.
At this stage, character customization is either a completely free or almost free process. But many platforms, among which Snapchat is the most striking example, are introducing the option of buying certain virtual items everywhere. And Meta cannot ignore the fact that in the era of digital growth, one way or another, virtual purchases will become an integral part of life.
Are you interested in virtual reality? Do you already have your avatar in Meta apps? Please share your opinion below.