Google Developing Location Tracking Tag to Compete with Apple AirTags

Ethan James 19 Jan 2023

According to developer and credible informant Kuba Wojciechowski, Google is purportedly developing its own location tracking tag, aiming to rival products such as Apple's AirTags and Tile's tracking devices. Wojciechowski found evidence suggesting that Google may be integrating locator tag functionality into Fast Pair, their quick Bluetooth device pairing protocol. This could potentially mean that Google is developing its own first-party tracker to use with the feature, which could be a major competitor to Apple’s AirTags and Tile trackers.

Google's location tracking tag could provide users with a way to quickly and easily track lost items. The tag would use Bluetooth and Ultra Wide Band (UWB) technology to help users quickly find their items. It’s unclear how accurate the location tracking would be, but it’s likely that it would be an improvement over existing Bluetooth-based trackers. The tracker would also work with Google’s Fast Pair, which could help make it easier to set up and use the tracker.

The tracker could also be integrated with Google’s other services, such as Google Maps and Google Search, which could further improve its accuracy and usability. It’s possible that the tracker could even be integrated with Google’s Wear OS, which would allow users to track their items using their smartwatches.

Google’s location tracking tag could be a major competitor to Apple’s AirTags and Tile trackers. With its integration of Bluetooth and UWB technology, as well as its integration with Google’s other services, the tracker could provide users with an easy and accurate way to keep track of their items. Although it’s not clear when the tracker will be available, it’s likely that it will be a major hit when it is released.