X Unveils Ambitious Plans for Financial Services and Streaming by 2025

Liam Alexander 06 Jan 2025

In a significant announcement, the leadership of X (formerly known as Twitter) revealed plans to integrate financial services and streaming capabilities by the year 2025. This initiative highlights the platform’s ambition to evolve into an "everything app" that competes with established services like WeChat in China. Under Elon Musk's guidance, the company aims to empower users to take on the role of media creators and aims to enhance connectivity in unprecedented ways.

X Money and X TV

X’s CEO, Linda Yaccarino, formally introduced the upcoming services of X Money and X TV in a message posted on the social media platform, coinciding with New Year’s wishes to its users. This development promises to deliver functionalities that transcend conventional social media usage. Additionally, Grok, X’s artificial intelligence chatbot, is set to receive enhancements during the same year.

This vision aligns with the goals expressed during the company's rebranding from Twitter to X in 2023. This transition involved significant transformations, such as the elimination of the traditional verification protocol, the launch of X Premium, and the replacement of the iconic bird logo with an X emblem.

Initially, the rebranding signaled intentions to evolve beyond a simple microblogging platform by incorporating audio, video, payment, and banking functionalities. The overarching aim was to establish a global marketplace that encourages the exchange of ideas, products, services, and opportunities.

Leveraging artificial intelligence, X aspires to redefine the global social landscape, according to Yaccarino's statements. Speculation indicates that X TV may evolve into a streaming service focusing on live sports and various media content. Meanwhile, X Money is anticipated to function as a payment solution, although detailed information about these platforms is still forthcoming. The projected debut of these services in 2025 suggests a comprehensive platform development, realizing Musk’s expansive vision.